ADIDAS
FIRST NEVER FOLLOWS

AUGMENTED REALITY PRODUCT LAUNCH

After much deliberation, it was decided that an augmented reality experience would be the best way to demonstrate the new Adidas boots without having the physical product.

Through the Markit AR application, bizAR Reality was able to create an interactive augmented reality experience that was triggered when a user scanned the “First Never Follows” poster. This experience was well received by all the event attendees and successfully built hype around the launch.

CLIENT:

Adidas

SERVICE:

Augmented Reality

PLATFORM:

iOS
Android

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