BURGER KING
AUGMENTED REALITY MARKETING CAMPAIGN

BK GONE WILD AUGMENTED REALITY COLLECTABLE CARDS

Following the highly successful BK Dinos collectable campaign, Burger King South Africa was looking for another innovative campaign to entertain and educate customers who purchased Kiddies Meals. However, with this campaign, Burger King wanted to make a difference by shining a spotlight on a real-world issue.

CLIENT:

Burger King
South Africa

SERVICE:

Augmented Reality
Mobile Games

PLATFORM:

iOS
Android

THE BK GONE WILD AUGMENTED REALITY APP

What does an African Lion, Polar Bear and Great White Shark have in common? They all feature on the new BK® Gone Wild app, of course!

There are 25 endangered species cards to collect which are supported by an application developed by bizAR Reality available on Android.

The campaign was launched with the intention of capturing the imagination of Burger King’s young guests through an interactive platform and educating them about the planet’s precious animals in an engaging way.

Technology and, more specifically Augmented Reality, is a great way to introduce inquisitive minds to a new way of learning. The BK® Gone Wild App gives kids a platform to interact with animals in 3D environments, as well as learn fun facts and play educational games.

The deets:
1. Head to a BURGER KING® restaurant near you
2. Buy any King JR™ Meal and received a pack of collectible cards
3. Download the BK® Gone Wild and bring the animals to life
4. Collect all 25 BK® Gone Wild cards

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