BURGER KING
BK DINO'S AUGMENTED REALITY APP

AUGMENTED REALITY COLLECTABLE CARDS

Burger King partnered with bizAR Reality to create an interactive augmented reality application that accompanies 25 collectable cards. Through the app users were able to scan the cards and bring their BK Dino’s to life.

CLIENT:

Burger King

SERVICE:

Augmented Reality

PLATFORM:

iOS
Android

THE BK DINO'S APP

What do a Dilophosaurus, Spinosaurus, Stegosaurus, and Tyrannosaurus have in common?

They all feature on the new BK® Dino Cards application! Not only will those hungry tummies be satisfied with a King Junior Meal™, but those insatiably, curious minds will also get a serious side order of information.

The 25 new BK® Dino Cards will come to life through the free to download the app that has been developed for iOS and Android. Using the app on the device to scan their card, the dinosaur is unlocked, and a 3D animated model of each dinosaur is added into the user’s real-world surroundings.

Not only are the dinosaurs animated, but users can also use the application to actually hear what they would have sounded like, how to pronounce their names and to learn more about each dinosaur in the extra fun facts section.

With the new BK® Dino Cards, BURGER KING® South Africa is unleashing a dinosaur world that kids can explore through AR technology.

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