CONTINENTAL TYRES VR
VIRTUAL REALITY FACTORY TOUR

VIRTUAL REALITY PROCESS FLOW

Continental Tyres were looking for an innovative way to take people on a tour around their tyre making facility in Port Elizabeth. The challenge they faced was not only getting people to PE but also the fact that this process generally took about two hours to complete.

Continental partnered with bizAR Reality to create a highly interactive virtual reality experience that gamified the tyre making process and allowed people from around the country to make their own.

Continental have developed a highly advanced belt splicing process and were looking for an innovative way to show various stakeholders how it works. Their main challenge was not only the fact that they were dealing with larger dangerous equipment, but they also needed to break down the information into an easy to understand the process.

bizAR Reality worked closely with various individuals within Continental to ensure that the experience was developed accurately.

CLIENT:

Continental Tyres

SERVICE:

Virtual Reality

PLATFORM:

HTC VIVE

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